18 December, 2007

State of the Industry

The NPD sales figures for November are out (well discussed on the 1UP Yours podcast and disected on Next Gen). Since all the big games have already been released or pushed to next year because they couldn't make the holiday window, it's a good time to talk about what happened this year.

Nintendo
Nintendo mostly rules, except where they completely fail. The DS outsold the PS3, PS2, and PSP combined in November, moving 1.53 million units. Part of that had to do with them bundling either Zelda (kind of for gamers) or a pet sim (for normal people). In fact, no DS game sold in the top ten. When you consider that the DS installed base in the US alone is probably around 18 million, over double the Xbox 360 installed base, that's an epic fail.

The Wii's kind of the same story except they can't even put the hardware out there. GameSpot is selling IOUs (for the full price of the system, no less) to give desperate parents something to put under the tree. I heard a gal in the cafeteria at work talking about the supplies the big box retailers hoarded for sales last Sunday lasting for two whole hours. Again, these are stories of epic fail. But Nintendo's a conservative Japanese company, and there are Wii's sitting on store shelves in Japan, so they may have a fear that they're on the brink of bursting the bubble and having the Wii market implode. I really don't know. The truth is that gamers only have Wii's because of Zelda, Metroid, and Mario. Now that those games are out, Nintendo has one more game (Smash Brothers) the gamers are looking forward to.

Once there's nothing left but the alpha moms and mini-game lovers buying these things, who's to say whether they'll move on to some talking stuffed animal next year, forgetting all about the Wii? I thought the people calling the Wii a fad were idiots. Well, in fairness to myself, many of them aboslutely were idiots. But maybe a couple of them were ahead of me on this. Maybe they realized that the people Nintendo's marketing to now are fickle. Last year the novelty of the system and the family fun of Wii Sports sold it. This year Mario sold it. Wii Fit (a game which lets you stand on a fancy scale to control exercise games by shifting your weight) is out in Japan this holiday season. Are they going to hold it all year in the states so that they have something to generate holiday buzz next season?

Microsoft
Technically the 360 still has the installed base over the Wii, I think. But the truth is, they're not really in the same markets... at all. The 360 lovers are basically crack whores. They will let you do anything to them as long as they can see their next fix on the horizon. The thing still eats disks. The optical drives still fail. There are still folks waiting many weeks to get their refurbished, fail prone replacement in the mail. And it's kinda sorta working for them. By taking the repair bill as a huge hit in one quarter and releasing Halo 3 the next, they showed their first profitable quarter ever. They say they expect to be profitable in 2008 as a year overall. Doesn't sound like winning, does it?

Then you look at software. Four of the top ten games for November are on 360. Two of them are on PS3, but they're just PS3 versions of the far better selling 360 games. Call of Duty 360 outsold Call of Duty PS3 3.5 to 1. Assassin's Creed 360 outsold Assassin's Creed PS3 2.6 to 1. I'm guessing that's partly because Call of Duty is online, and the 360 is where gamers know their friends are, so they're less likely to want the PS3 version. Beyond that, the numbers seem to reflect the installed base, which is around 3 to 1.

Sony
As has been mentioned before, Sony's losing money like crazy. Any time one of their executives opens their mouth, only the most ignorant doublespeak falls out of their mouths (which I assume are surrounded by clown make-up). If gamers aren't so awestricken by Metal Gear Solid 4 that they're willing to drop $400 on a non-backwards compatible PS3 to play it, what has Sony got? Seriously, the best games on the system aren't selling for crap. Uncharted and Rachet aren't in the top ten at all. Next Gen said Rachet sold less than 150k copies. That's A) criminal and B) freaking bleak.

As the latest example of ignorant doublespeak, a Sony exec said they felt Sony was on a good course for their projected ten year life cycle. Do you think you can lose the better part of a billion dollars a quarter and have a ten year life cycle?

The Rest of the World
Shane Bettenhausen brought up something scary on the last 1UP Yours. These figures we look at are for North America, mostly. In Japan, it's very different. Japan's moving away from consoles to mobile platforms. There are Kingdom Hearts and Final Fantasy games you'll probably never see because they run only on Japanese phones (which blow ours away). And in Europe, apparently the PS3 is actually doing well enough that it might be the winner there. When a hit driven market becomes that fragmented, what does that mean? Even more first person shooters for the 360? Even more soccer and rally racing games for the PS3? Even more crap I don't care about for Nintendo systems? Blegh.

1 comment:

Blain Newport said...

Oh, and the PC market is WoW. My understanding was that Crysis moved 80k units and UT3 for PC moved 40k units, not managing to have a combined total equal to Rachet & Clank's criminal neglect. Oy.