30 November, 2007

Game Buying Decisions

I got to the end of writing this article and decided that one of the last points in it was so good it needed to be at the start.

And in big letters.

Every Purchase is a Gamble

We now return you to your regularly scheduled stream of consciousness, already in progress.


If you're interested in a game, play a demo. Sure, demos have their own limitations as they may only show off the best environments and gameplay may turn to crap in the late game (Half-Life 1?), but you can get a feel for the vast majority of games from their demos. If there's no demo, well, consider that your first warning. Why is there no demo? There are usually two reasons, schedule pressure so severe that there isn't time for a demo and / or the publisher knows the game is so bad that a demo would hurt sales. Neither reason is good as schedule pressure often results in games that are almost really good, but have those few hindrances that make them super annoying. (Mass Effect?)

But you're still interested. The game's from a franchise you love. Previews are looking awesome. RED FLAG! Previews always look awesome. That's their job. If the preview didn't look awesome, the publisher wouldn't have released it. Movie trailers are the same way. Only a movie or game that's complete garbage can fail to produce an awesome trailer. But what about gameplay videos, you say? That's not much different than a trailer, really. It's the best environments and often played by an amazingly skilled game tester showing off the flashiest moves.

But you're still interested. Great. Wait. About a week after the game's been out, hit metacritic or rotten tomatoes (but maybe not game rankings as they're owned by the same folks who fired Jeff Gerstmann) to see what the critics think. Hit the boards to see if the opinions there seem to be in line with the scores. If you really know your tastes, make sure they're addressed. I've seen people (after a few pages of other people's opinions) bring up specific questions to be sure their pet peeves aren't going to ruin a game for them.

If you're really lucky, you'll be able to find that one reviewer that you always agree with who gets a review copy in advance and can tell you the day the game comes out whether you'll like it. If so, great! But for the most part, you're much safer looking at the aggregate. It's harder to bribe and doesn't care if one reviewer had a bad day when reviewing the game.

At the end of the day, you're making a purchase, not just with your money, but with the play time you're expecting to put into the game. If two minutes on metacritic and one hour of checking the boards is too much trouble for the $60 and ten hours of your life you expect to spend playing the thing, well, you have only yourself to blame.

But my friends will be playing it immediately! Spoilers will be everywhere! Hey. I feel you. I don't play most games until months or years after they come out, so I've had a lot of stuff spoiled. But most reviewers and boards are pretty sensitive about trying not to spoil the game during the first week or so (and many sites even beyond that).

It's just a question of priorities. Do you value your money and time, or the "freshness"? If you can look that $60 in the face and say, I am willing to throw you away because I'm so sure I need to have this experience fresh, go for it! Good luck! Just remember not to let your desperation for that imagined killer experience and despair over the $60 you no longer have turn into anger, at anyone but yourself. You took a gamble you knew wasn't 100%. You lost. It happens. That's what life's about.


Sure you can vent by bitching about the misleading previews, trailers, demos, etc. But that's what they're there for, to excite you into buying the sizzle without knowing if there ever really was a steak. Just realize that you're essentially saying you were too ignorant or impatient to see past the industry standard lies. But then, if these unflattering words describe you, you're most people (or advertising wouldn't work), so maybe I should shut up before you form an internet mob and stab me with your internet pitchforks.

2 comments:

Anonymous said...

I think this is a general principle that can be extended beyond just games. Personally, I don't understand the whole "don't spoil it for me" issue that people have. For me, part of the excitement comes from knowing what is going to happen. But that's just me.

Blain Newport said...

You're right, of course. I had a reference to movie fans always knowing what critic they agree with, but figured it might be better to point them toward the aggregate, as it's a bit harder to tamper with.


As fan of early Shyamalan, I think you haven't thought your position on spoilers through. :)

You're right again, of course. Some people do seem to have irrationally large reactions to spoilers. The best I can offer is that most entertainment these days is highly disposable. It says nothing engaging about the human condition, has underdeveloped characters you don't care about, and takes you to the same fantastical places that you've been visiting in slightly different forms for years. This is especially true in games. So what, besides a little novelty, do they have to offer?

I think people do also react differently to having advance knowledge. I think some people are just waiting for that spoiler they heard about to actually happen, so they don't have as much fun. I'm just as insane as everybody else, so I can't pass judgment on that, but I wish, for their sakes, they could just relax and let it happen when it happens.